Over the 9 years following the launch of Studio Home into the exciting but unpredictable online world, I’ve had the unique position to watch the arrival of social media and its effect on small business.
I’ve witnessed hundreds grab hold of the channels as a way to communicate directly with like minded people on a local and global scale. Jumping on board myself has allowed me to gather, form, experiment and pull apart many ideas on how to successfully navigate this new world of communication in direct benefit to business.
On the flipside, when communicating with the many creative ventures that Studio Home promotes, its been hard to miss sense of anxiety, confusion and tangled views held on how social media can be utilised as a (largely free!) business tool.
Social media channels like Facebook and Instagram have been one of the BEST things to have ever happened to small business (of all types and industries).
And I am really enjoying bridging the gap and teaching people to understand and wrangle it to become a manageable AND satisfying part of their business promotion.
Photograph thanks to Bonny Stewart-MacDonald.